Joe Martin is a member of the Tla-o-qui-aht First Nation. He is a recognized master canoe maker who, as of 2014, estimated he had made more than 60 canoes. In addition to making canoes and mentoring apprentices, he teaches both schoolchildren and others about the cultural traditions of the Nuu-chah-nulth peoples. In 2013, Joe was one of five Indigenous artists who were awarded the BC Creative Achievement Award. He is also an elected councillor of the Tla-o-qui-aht First Nation government.